The project was designed as a collaborative marketing project developed between experimental Chef Jozef Youssef and Audi, using its values and core messages to immerse guests into the brand experience, educating them about the brand in the process.
With the aim to fully engage each of the senses, the immersive multisensory guest journey and 6 modernist artistic courses were designed taking inspiration from a selection of Audi TV commercials. We designed the dishes to pair up with colour changing and mood enhancing lights, thrilling and immersive projections specially were curated and mapped to the dining table, audio accompaniments were served via headphones or surround sound, lightings were themed to each course matching the projection and mood, immersing the guests further into the commercials and the underlying brand philosophies.
We have successfully pushed the boundaries of gastronomy by ‘spinning’ the audiences with an elevated experience, ‘spinning’ their perceptions and bringing their perception into another level.
https://www.audi.co.uk/audi-update/audi-presents-kitchen-theory.html
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