Art Tells Community (ATC) is a social enterprise that connects art and people. The word “art” reminds one with paintings that hang in a gallery or a museum, which is rather distant to daily lives or has an unapproachable impression. Yet ATC aims to break that perception and create a down-to-earth vibe to make art available to all. Road Creation has brought this idea into reality through diversified art experiences. Through different forms of activities: workshop, exhibition, art fair, meet-the-artist, local art tours, charity activities, to name but a few, we helped to cultivate the aesthetic and cultural interactions among artists, craftsmen, art institutions, and of course the art appreciators.
Road Creation has also actively utilised our existing network to line up and organise events to allow close and meaningful engagements among the local communities. The business is then crowned with a more prestigious mission- to preach art at the same time creating social, economic and cultural impact to its relevant industries.
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