Road Creation has also participated in creating the brand direction for a multi-national community interest company. From naming to the logo and brand design, we are looking to create a sense of urgency with the approach of 2050. While everyone talks about 2050 as the deadline, it is too late to act on the doomsday, hence we have opted for 2049 as the brand messaging, to increase the sense of emergency when it comes to climate change, a subject that one shall delay or avoid.
The logo symbolises the dying globe, splitted into halves that part of it is immersed in turmoil and the disaster is engulfing the rest of the Earth. It also resembles a ticking clock with time counting down, aiming to raise awareness of the importance of addressing the global issue for this non profit social enterprise.
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