We worked together with Tung Nam Lou Art Hotel and Art Tells Community and designed an extensive programme to understand Yau Ma Tei area in a novel perspective. We have developed a distinct map that captures the community landmarks, local gems, photogenic spots and must-try delicacies around the area. We have also arranged culture tours for senior partners or enterprises, media and government officials to encourage interaction and brew discussions to preserve the beauty of Yau Ma Tei and the importance of promoting art and culture in Hong Kong. It is also to foster the ability that every person could be an artist and convey their memories of the community and bring into any form of art. This programme is also part of the West Kowloon Community Campaign by the Hong Kong Tourism Board and gained substantial media coverage.