Chung’s Dim Sum is a very traditional family business that faces a very common challenge: not being as eye-catching as the fellow modern restaurants. We revolutionised the perception of “brand name tells it all”, instead we have created a logo that comes without the shop name, only the signature steaming pot to represent the brand and its products.
It arouses curiosity for the consumers- raises interests, creates desire to know more, and the wish to come again. The use of modern font and graphic catches the eye, and the representing visuals successfully trigger imagination which beautifully creates a new “life” to Chung’s and upscales their brand image.
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